The Long Version

In 2006 I began selling new and used residential / commercial exercise equipment. After 10 years and achieving master class in this realm, I decided that I needed a new challenge.

So in 2016 (pregnant wife and all) I transitioned completely to the more nuanced side of the fitness equipment industry, that is parts.  The early days were rough and tough, I sold only used and had no warehouse so I was buying/picking up/testing/ stripping machines and then selling them on ebay - in the dead of winter nonetheless.  Holding on by a thread, I doubled down.

In August 2017 I opened a warehouse and launched cashfortreadmills.com an initiative to capture relatively low use used treadmills and ellipticals (harvest the parts and recycle the frames), effectively amplifying my preexisting strategy.  After adding personnel and working the bugs out of the site and process, it was a success.  In the interim we became certified with multiple manufacturers to sell new parts, as well as adding circuit board repair for the core exchanges we receive back from customers post purchase.

While using sales channels like ebay and Amazon helped grow the business, their functionality from a fitness repair part point of view was a bit rigid. That is, to help people find replacement parts and help them get up and running we needed a more specific solution, we needed to customize.

In June of 2018 development started on the Hydra Fitness Exchange.  The concept was the same but with added elements like the following;

• Swap Meet with a listing wizard to help buyers and sellers connect
• Fitness Equipment Reviews (Coming Soon)
• Directories for Technicians, Movers, and Stores
• Repair Guides, Error Code Logs, and Repair Resource Center (Coming Soon)
• Large database of new parts with the ability for us to integrate used options

In the process, we’ve saved 1000s of fitness machines, and as a result kept their owners on track with their fitness goals.  Not to mention, saved the environment from a plethora of cardboard and styrofoam that would of come from new machines (if they were purchased in lieu of being repaired).