Athletic Business is read by individuals representing colleges and universities, high schools, park and recreation departments, military branches and bases, health clubs, YMCAs, professional sports teams, stadiums and arenas, sports architecture firms, and hospital and corporate wellness centers.
Born more than 40 years ago as a magazine devoted to a sports industry just beginning to think of itself as an industry, Athletic Business has grown to become an internationally recognized multimedia brand. Athletic Business is read in print by more than 40,000 qualified subscribers (and tens of thousands more online) representing colleges and universities, high schools, park and recreation departments, military branches and bases, health clubs, YMCAs, professional sports teams, stadiums and arenas, sports architecture firms, and hospital and corporate wellness centers. Readers turn to AB for award-winning editorial content, as well as to view products and services offered by leading advertisers. Year after year, AB ranks as the industry's "best read" magazine by Readex Research, and leads all competitors in total advertising pages, according to Patterson Advertising Reports.